Similar to the last case study, we have another national client that we helped expand reach across the US. Our custom plastic molding client was looking to expand one of their newly released lines, so we built a blog post related to the topic. We were then able to generate links to that blog post and send authority/visitors over to their sales page. Not only that, but the page itself started generating conversions, helping our client receive many new orders from the entire process. We were able to increase organic traffic by 191.82% and conversions by 141.67% year over year from the blog post (not including the sales page itself!).
With the success of the first post, we decided to replicate the process for another product line. Similarly to the last line, we built a blog post to generate links and build authority for the sales page. The blog post itself generated 4 conversions, but also improved the rankings of our target keywords for the sales page.
The results speak for themselves. We were able to increase conversions by 41.18% (7 conversions from the sales page, 11 total), leading to multiple high volume orders for our client.
If you own a business (national or local) and are looking to receive more paying customers, schedule a discovery call with us. We’ll develop a strategy for you to rise above your competitors and increase your revenue.
